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Thursday, April 3rd, 2025
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Thursday, April 3rd, 2025
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CEO & Founder of Yuuma
Donnya Neguera is the founder and CEO of YUUMA, a stylish, purpose-driven diaper bag brand created to meet the real needs of modern parents. What started as a side project during her second pregnancy has grown into a beloved brand built on community, function, and circular values. Drawing from her experience as a digital creator, Donnya has built YUUMA into a business that not only delivers design-forward products but also gives back—repurposing excess inventory through partnerships that reduce waste and increase impact.
How do you handle unsellable inventory without sending it to landfill? In this episode of Logistics Reimagined, we sit down with Donnya Negera, founder and CEO of Yuuma, to explore how her growing brand turned excess inventory into a driver for impact — all while staying stylish, profitable, and sustainable.
✅ How Yuuma went from two colors to a cult-favorite diaper bag brand
✅ The operational challenges of growing fast while minimizing waste
✅ How LiquiDonate helps Yuuma move unsellable inventory to local nonprofits
✅ Why profitability and sustainability matter for modern retail brands
✅ How the LA wildfires sparked a system for faster, smarter disaster relief donations
Whether you’re in supply chain, sustainability, ecommerce, or returns management, this episode offers real-world insights for building a logistics operation that works for your business — and the world
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