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Logistics Reimagined

Making Social Good a Priority: Experiences and Goals from a Small Business Perspective

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Wednesday, February 12th, 2024

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Date & Time

Wednesday, February 12th, 2024

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Speaker Background

Tyler McCombs

CEO & Founder, Devon + Lang

Tyler Combs is the Founder and CEO of Devon + Lang, a Canadian apparel brand known for creating life-changing underwear—and giving back with every purchase. Under his leadership, the company has donated tens of thousands of products to people in need across North America, all while doubling annual sales and expanding into new markets. A hands-on entrepreneur, Tyler blends comfort, purpose, and smart operations to grow a business that gives more than it takes.

Webinar Outline

In this candid conversation, LiquiDonate sits down with Tyler Combs, Founder and CEO of Canadian apparel brand Devon + Lang, to explore how small businesses can embed social good into their operations without sacrificing profitability. From handling excess inventory and managing warehouse constraints to launching a giveback program that’s donated over 60,000 pairs of underwear, Tyler shares the real challenges and real wins of running a purpose-driven brand. Whether you’re in operations, procurement, or sustainability, this session offers actionable insights on donation logistics, tax benefits, and how circularity can support both growth and impact.

Key Takeaways

  • How Devon + Lang turned excess inventory into a scalable donation program
  • The operational and tax benefits of inventory donation for small brands
  • Why circular economy solutions can de-risk procurement and support experimentation
  • How to track and communicate impact through streamlined reporting
  • Lessons on balancing profitability with purpose-driven brand building
  • Real-world use case: repurposing 20,000 unsold masks via LiquiDonate’s nonprofit network

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